Design Direction & Product Design
The JibJab App is a fun and intuitive creative tool that allows users to personalize music videos and e-cards with their selfies or photos of family and friends. I led design direction and product strategy, overseeing launches, iterations, optimizing for monetization, marketing, as well as the rebrand and redesign of JibJab in 2019. The JibJab iOS app has garnered 4.8 stars, with over 250k ratings, and been recognized twice as an “App of the Day.” Also available on Google Play.