GifGab App
GifGab is a fast, funny, creative messaging app for animated, personalized GIFs, designed for texting with family and friends. I led the Design Direction, Product Design, UI/UX, and Marketing. Collaborating closely with Product, Engineering and Content, I spearheaded the transformation of a low-performing “Stories” app, into a successful GIF-making tool that continues to garner 5-Stars and organic growth.