Creative Lead crafting brands and visual experiences across the arts & culture.
I am a multidisciplinary Creative Director & Designer dedicated to the role that visual art and design play in elevating brands, and in shaping, guiding, and beautifying the cultural landscape – from digital applications to print, physical objects, and environments. I have worked with global brands, including FIJI Water, Live Nation, JibJab, Cristiano Ronaldo, Nike, and Square Enix, and designed for nonprofits, including United Way and the American Diabetes Association.
In the last 12 years I have been leading creative teams, building intuitive interactive products and reimagining brand expression and visual communication for agencies, institutions, corporations, and nonprofit organizations. However, I never stray far from the hands-on craft of creative solutions, and thoroughly enjoy collaborating with cross-functional teams on improving the brand through copywriting, strategy, research, storytelling, guest experiences, and architectural spaces. My work has received recognition from Apple, Facebook, Netty Awards, Awwwards, AIGA, and Graphic Design USA.
Additionally, I am a practicing artist that values the creative process and authentic, human expression. You can find my personal work here: https://www.jawshsmyth.art