LA-based Creative Director crafting brands & visual experiences across the arts, music & entertainment.
About
I am a Creative Director passionate about art and culture, with over 26 years of experience across digital, physical, and spatial design. A hands-on collaborator, I have spent the last 12 years leading creative teams while building intuitive products and reimagining branding and visual communication for agencies, institutions, corporations, and nonprofits. My work has received recognition from Apple, Facebook, Netty Awards, Awwwards, AIGA, and Graphic Design USA.
Approach
I foster a design approach that is human-centered, iterative, authentic, empathetic, and inclusive. I enjoy solving problems, chasing curiosity, and simplifying complexity. I learned the hard way not to make assumptions, instead leveraging discovery, research, data, experimentation, technology, and creative play to arrive at compelling solutions that engage with audiences, and make a significant impact. As a leader, I believe in setting up both projects and people for success, through compassion, clarity, and a shared vision.
Expertise
Creative Direction • Branding & Identity • Product Design & UX • Environmental Graphics • Print & Package Design
