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Creative Direction, Product Design, Branding, UI/UX
GifGab App
GifGab is a fast, funny, creative utility app for animated, personalized GIFs, designed for texting with family and friends. I led the Design Direction, Product Design, UI/UX, and Marketing. Collaborating closely with Product, Engineering and Content, I spearheaded the transformation of a low-performing “Stories” app, into a successful GIF-making tool that continues to garner 5-Stars and organic growth.