House of Blues

The House of Blues brand pulls inspiration from the visual detritus of daily life and old signage. During it’s heyday, the company housed one of the largest private collections of outsider art and folk Americana spread throughout the venues. I was part of an amazing creative team, shaping event branding and visual identity across nationwide venues, art directing commercials, posters, and photo shoots, as well as designing retail products, web graphics, and style guides.