
GifGab App
Design Direction & Product Design

Overview
GifGab is a fast and intuitive utility app for creating animated, personalized GIFs on a square canvas, perfected for texting family and friends. Collaborating closely with Product, Engineering and Content Teams, I spearheaded the transformation of a low-performing “Stories” app, into a successful GIF-making tool that was nominated for Best New App in 2018, and continues to garner 5-Stars and organic growth. View in AppStore














Team
VP, Creative - Mauro Gatti
Creative Director - Jawsh Smyth
Product Manager - Mike Bracco
Sr Designer - Rubens Cantuni
Designer - Jaime Williams
Designer - Marysol Stepanof
Animator - Justin Gammon
Animator - Kurt Hartfelder
Animator - Carrie Hargett
Animator - Erin Kim
Animator - Chris O'Hara