Live Nation
Sr Art Director
As a Design Lead for the Live Nation Labs team, I helped rebrand, redesign, and rethink the Live Nation user experience from the ground up, reimagining LivenNation.com and the Live Nation app through the eyes of concert fans and music lovers. I provided art direction, branding, UI/UX, and product design, working closely with stakeholders and a talented team of engineers and designers.
Live Nation / Web
Breaking the grid of conventional websites at the time, I collaborated with the Creative Director on a more visually impactful and immersive UX, leveraging compelling photography, and integrating fan-generated images from social media.
Live Nation / App
Collaborating with an agile team, I led design on transforming a low-performing mobile app into a 4.5 star product that was personalized to users and their music library, making recommendations based on location, and connecting to social media (all novel at the time). I am particularly proud of the effective onboarding UX and optimized ticket flow checkout, introducing tickets that could be added to digital wallets. Additionally, I art directed and designed the marketing site for app launch.
Marketing Site for App Launch
Live Nation Labs
Live Nation Labs was an incubator within Live Nation, to drive change and re-imagine the ticket buying experience for concert fans. There were two offices, one in Hollywood and the other in San Francisco. I provided art direction and branding for content and events, as well as environmental design for the SF office location.
